AMRAY first appears in the Internet Archive (Wayback) as a web directory on December 4, 2000. in A general interest topical directory, the AMRAY Directory’s top-level categories include Animals & Pets, Arts & Entertainment, Auctions & Shopping, Business & Commerce, Computers & Internet, Education & Science, Health & Fitness, Music & Bands, News & Media, People & Places, Recreation & Sports, References & Resources, Rent & Lease, Single Singles, and Society & Sexuality, as well as several subcategories. Additionally, the AMRAY directory’s content may be found through an in-site search feature.
Personal, educational, academic, technical, informational, not-for-profit, charities, government,and free-for-all sites may be submitted to the directory for free, but an express review is available for $9.95. Other submission options include premium listings, which will appear above basic listings, for $29 a year, or $39 for a permanent listing. Sites listed in the AMRAY directory receive several links, including a direct link from the category page, the site details page, and a ratings page, all on search engine friendly pages. Apart from the listing, a thumbnail image of the site, a description, and the opportunity for a review are provided. Included with a listing is a free link to the site forum, blog, Twitter, and Facebook accounts. Only top-level domains are accepted and the email used during the submission must match that of the submitted site. Descriptions must be between one hundred and two hundred characters in length.